🇺🇦 AITO Ukraine Partners with Travelife to Support Sustainability in Ukrainian Tourism

Kyiv, Ukraine — [July 2025] — The Association of Incoming Tour Operators of Ukraine (AITO Ukraine) is proud to announce its ongoing collaboration with Travelife, a globally recognized certification system for sustainable tourism. This partnership aims to help Ukrainian incoming tour operators integrate sustainability practices and gain international recognition despite the ongoing challenges of war.

Thanks to the ongoing support of Travelife, all AITO Ukraine members receive free access to the Travelife “Engaged” level, including:

- Sustainability training and certification roadmap;

- Online learning platform and action planning tools;

- Access to policy templates and criteria tracking;

- Guidance from international Travelife coaches and auditors.

We are grateful for Travelife’s trust and support at this critical time. Guidance by Travelife through certification in sustainability for touroperators helps Ukrainian travel companies to be ready for new stage of cooperation with EU partners. 

Mr. Paulo Brehm, Travelife, has also committed to hosting onboarding coaching sessions for new Ukrainian members, helping companies prepare for “Partner” and “Certified” levels — benchmarks that significantly enhance B2B credibility in the European travel market.

“The world needs to know Ukraine not just as a country at war, but as a resilient and responsible destination,” said Paulo Brehm, Travelife. “We are honored to support Ukrainian operators who are leading the way.”

🌍 Learn more about the Travelife Partner certification:

https://www.travelife.info/