On May 24, the first day of the forum ended in the city of Uman, where the Association of Inbound Tourist Operators of Ukraine represented by board member Maria Yukhnovets participated in a panel discussion on the topic: "Marketing of territories and tourist destinations".
The discussion focused on what should be emphasized now and what problems cities and regions face in the promotion of the destination.
Today, it is important to discuss not only the post-war perspective, but also how to function and develop the tourism industry in wartime conditions.
Our representative shared the experience of marketing activities within the Association, including how, in the conditions of war, we continue to keep the focus of attention on Ukraine as a tourist destination worth visiting after the inevitable victory.
Thank you very much for the organization and the invitation
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